Business and socioeconomic certifications, such as SBA 8a, HubZone, Women Business Enterprise, and Minority Business Enterprise can be powerful distinctions to your business, however, why do business owners rest their "hats" on these certifications? Why do businesses lead with these certifications when introducing their products and services as opposed to their differentiators? Listen in as Tammy breaks down the true value of certifications and how to use them to maximize your business. --- Send in a voice message: https://podcasters.spotify.com/pod/show/themessymind/message
